Leverage our brand & assets to connect Kenyans to opportunities, knowledge & the world

1. Partnerships

My little big thing

The #MyLittleBigThing initiative was inspired by the late Nobel laureate, Prof. Wangari Maathai’s ‘Little Thing’ of planting trees.

The initiatives seeks to inspire young people to do their part – however small it may be, to contribute towards sustainable development in Kenya.

Since 2017 Safaricom has partnered with MK Africa in the #MyLittleBigThing SDGs Innovation Challenge as part of our efforts in driving awareness and action on SDGs among the youth in Kenya.

At Safaricom, we believe in the immense potential of our young people as innovators and their role in the achievement of the SDGs.

The Challenge targets youth in tertiary learning institutions in Kenya and seeks to inspire them to develop sustainable innovative solutions to some of the challenges facing our society as underlined in the SDGs.

The winning ideas from the annual challenge are identified through a competitive selection process to a panel of judges comprised of representatives from various organizations that support the Challenge.

 2. Events

Sustainable Future Series

In 2020, we launched the Safaricom Sustainable Future series, which is a thought leadership platform convening CEOs to discuss and identify solutions for the various sustainability challenges facing our society today.


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