STUDENT CLINCHES SH25 MILLION AS MASONKO NA SAFARICOM ENDS

Nairobi, December 6th, 2010...The curtains have officially come down on the trend-setting Ksh150 million Masonko na Safaricom consumer promotion with a lucky Kenyan student walking away with a life-changing Sh25 million.

Billed as the biggest consumer promotion ever held in Kenya's history, the 70-day promotion with a prize kitty of Ksh150 million and whose deadline was December 2nd saw Safaricom turn several Kenyans turn into instant millionaires.

Nine lucky subscribers scooped the weekly Ksh5 million while another 74 landed the Sh1 million daily prize. The promotion was organized as part of Safaricom's 10th anniversary celebrations. Safaricom turned 10 on October 23 this year.

In addition to the millions, there was the daily Ksh10,000 won by lucky subscribers which was remitted the same day using Safaricom's M-PESA money transfer service while 70,000 other Kenyans won airtime worth Ksh1,000 daily. A further 56,000 lucky Kenyans won Ksh100 worth of airtime every day of the promotion.

At only 21 years, Jonathan Okello landed the staggering Ksh25 million cash prize in the competition that has elicited a lot of excitement and great participation among Safaricom subscribers countrywide. Mr Okello is a Hotel Management student at a Romanian University and was on forced vacation in the country during the promotion period following a "lucky" visa hitch.

Speaking during the final presentation ceremony held at Safaricom headquarters, CEO Bob Collymore said Safaricom was keen on constantly engaging its subscribers and making them share in the phenomenal success the company has witnessed over the last 10-years.

"Our subscribers have been an integral part of our success as a company. As has been our tradition, we will continue rewarding them in ways that contribute positively to their living standards and the communities they are part of. Safaricom is where it is today because of the incredible partnership we have forged with the Kenyan people," said Mr Collymore.

Winners in the promotion over the period, who were feted at Safaricom House today and also received personal finance advice, have come from diverse cultural, economic and even social backgrounds, presenting a kaleidoscope of Kenyan society. Safaricom's over 16 million subscribers were all eligible for the promotion ensuring a chance at winning for everyone.

"We envisaged that through this promotion, all our esteemed subscribers will have an equal chance of winning and share in our success. I am proud that although not everyone could win, the winners have come from all over the country, reflecting Safaricom's true character as a Kenyan company." said Mr. Collymore.

The presentation of the Ksh25 million at the Grand Draw brings to an end the biggest consumer promotion ever witnessed in Kenya and one that generated unrivalled interest.

Under the promotion, Safaricom PrePay customers qualified for one entry for every top-up of Sh10, meaning the more one tops up their air-time, the more they stood chances of winning. For Safaricom PostPay subscribers, the currency for one entry was air-time usage worth Sh10.

Nairobi, December 6th, 2010...The curtains have officially come down on the trend-setting Ksh150 million Masonko na Safaricom consumer promotion with a lucky Kenyan student walking away with a life-changing Sh25 million.

Billed as the biggest consumer promotion ever held in Kenya's history, the 70-day promotion with a prize kitty of Ksh150 million and whose deadline was December 2nd saw Safaricom turn several Kenyans turn into instant millionaires.

Nine lucky subscribers scooped the weekly Ksh5 million while another 74 landed the Sh1 million daily prize. The promotion was organized as part of Safaricom's 10th anniversary celebrations. Safaricom turned 10 on October 23 this year.

In addition to the millions, there was the daily Ksh10,000 won by lucky subscribers which was remitted the same day using Safaricom's M-PESA money transfer service while 70,000 other Kenyans won airtime worth Ksh1,000 daily. A further 56,000 lucky Kenyans won Ksh100 worth of airtime every day of the promotion.

At only 21 years, Jonathan Okello landed the staggering Ksh25 million cash prize in the competition that has elicited a lot of excitement and great participation among Safaricom subscribers countrywide. Mr Okello is a Hotel Management student at a Romanian University and was on forced vacation in the country during the promotion period following a "lucky" visa hitch.

Speaking during the final presentation ceremony held at Safaricom headquarters, CEO Bob Collymore said Safaricom was keen on constantly engaging its subscribers and making them share in the phenomenal success the company has witnessed over the last 10-years.

"Our subscribers have been an integral part of our success as a company. As has been our tradition, we will continue rewarding them in ways that contribute positively to their living standards and the communities they are part of. Safaricom is where it is today because of the incredible partnership we have forged with the Kenyan people," said Mr Collymore.

Winners in the promotion over the period, who were feted at Safaricom House today and also received personal finance advice, have come from diverse cultural, economic and even social backgrounds, presenting a kaleidoscope of Kenyan society. Safaricom's over 16 million subscribers were all eligible for the promotion ensuring a chance at winning for everyone.

"We envisaged that through this promotion, all our esteemed subscribers will have an equal chance of winning and share in our success. I am proud that although not everyone could win, the winners have come from all over the country, reflecting Safaricom's true character as a Kenyan company." said Mr. Collymore.

The presentation of the Ksh25 million at the Grand Draw brings to an end the biggest consumer promotion ever witnessed in Kenya and one that generated unrivalled interest.

Under the promotion, Safaricom PrePay customers qualified for one entry for every top-up of Sh10, meaning the more one tops up their air-time, the more they stood chances of winning. For Safaricom PostPay subscribers, the currency for one entry was air-time usage worth Sh10.

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