SAFARICOM UNVEILS KSHS.85 MILLION PROMO

"Promo is the largest this year: 60 customers to win Kshs.1 million, one lucky winner to get Kshs.10 million"

October 16, 2012 … Kenya's leading integrated communications service provider Safaricom Limited has set aside a whopping Kshs.85 million as prize money for the largest consumer promotion this year. 

Dubbed Bonyeza Ushinde na Safaricom, the 60 day promotion will climax in a grand draw that will see one lucky winner walk away with an impressive Kshs. 10 million. 

In the landmark promotion, four customers will scoop Kshs. 2 million each in a fortnightly draw in addition to 56 daily winners of Kshs. 1 million each.

Other prizes include winners of Kshs.10,000, Kshs.5000 and Kshs.2,500 via M-PESA each having 5 winners and 1000 daily winners of Kshs. 100 airtime. In all, more than 60,961 customers stand to benefit from this grand promotion. 

Speaking at the launch of the promotion, CEO Bob Collymore noted the central role that customers play in keeping Safaricom at the helm of the industry.

"The growth of our company over the years has been achieved through a combination of well executed strategies and of course, our valued subscribers who are the pillars behind Safaricom. And through award schemes such as this one, we are able to express our gratitude to our valued customers whose loyalty continues to inspire our success," said Mr. Collymore.

This new promotion is a successor to the hugely acclaimed and precedent setting Masonko na Safaricom which awarded Kshs.1 million daily in 10 weeks. The Bonyeza Ushinde na Safaricom promotion is open to both PrePay and PostPay subscribers and it runs between Tuesday 16TH October 2012 and Friday 14th December 2012.

Notes to the editor
About Safaricom
Safaricom provides a comprehensive range of services under one roof. This includes mobile and fixed voice and data services on a variety of platforms. With annual revenues in excess of Kshs 100 billion, it is Kenya's widest 3G network with a growing fibre optic cable footprint and its most expansive WIMAX presence.

Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful such service anywhere in the world. Launched in March 2007 as a money transfer service, it now has over 15 million customers and over 37,000 Agent outlets countrywide.

How to Participate
• To participate in the Promotion you will first send an SMS with your name (maximum of 10 characters) to short code 555. 
• You will receive a response message confirming your entry and award of the bonus 100 points for entering the Promotion. 
• The message will also contain a question with two (2) multiple choice answers (A or B).
• If your answer is correct you will receive affirmative response and within the same message you will receive another question.
• If your answer is wrong, you will receive an encouraging response and another question will be contained in the same message for you to answer.
• Charges to each SMS to 555 will cost Ksh 5/-.All responses/questions to the subscriber will be FREE.
• When you answer a question, the next question presented to you will contain an update of your points
• Winning is via Random Computer selection and therefore being a game of chance, the more entries you have the higher your chances of winning
• Winners will be called through the promotion number 0729333333 and the promotion is open to both PrePay and PostPay subscribers.
• Winners of the Ksh 100 airtime will receive airtime pins worth 100/- each and will receive an SMS notification informing them that they have won.
• The winners will range from airtime winners of Ksh 100, cash winners of Kshs.2,500 daily to the grand winner of Kshs. 10 million to be won in which more than 60,000 customers stand to benefit. Over Kshs. 85Million in cash Prizes to be won in 60 days. 

"Promo is the largest this year: 60 customers to win Kshs.1 million, one lucky winner to get Kshs.10 million"

October 16, 2012 … Kenya's leading integrated communications service provider Safaricom Limited has set aside a whopping Kshs.85 million as prize money for the largest consumer promotion this year. 

Dubbed Bonyeza Ushinde na Safaricom, the 60 day promotion will climax in a grand draw that will see one lucky winner walk away with an impressive Kshs. 10 million. 

In the landmark promotion, four customers will scoop Kshs. 2 million each in a fortnightly draw in addition to 56 daily winners of Kshs. 1 million each.

Other prizes include winners of Kshs.10,000, Kshs.5000 and Kshs.2,500 via M-PESA each having 5 winners and 1000 daily winners of Kshs. 100 airtime. In all, more than 60,961 customers stand to benefit from this grand promotion. 

Speaking at the launch of the promotion, CEO Bob Collymore noted the central role that customers play in keeping Safaricom at the helm of the industry.

"The growth of our company over the years has been achieved through a combination of well executed strategies and of course, our valued subscribers who are the pillars behind Safaricom. And through award schemes such as this one, we are able to express our gratitude to our valued customers whose loyalty continues to inspire our success," said Mr. Collymore.

This new promotion is a successor to the hugely acclaimed and precedent setting Masonko na Safaricom which awarded Kshs.1 million daily in 10 weeks. The Bonyeza Ushinde na Safaricom promotion is open to both PrePay and PostPay subscribers and it runs between Tuesday 16TH October 2012 and Friday 14th December 2012.

Notes to the editor
About Safaricom
Safaricom provides a comprehensive range of services under one roof. This includes mobile and fixed voice and data services on a variety of platforms. With annual revenues in excess of Kshs 100 billion, it is Kenya's widest 3G network with a growing fibre optic cable footprint and its most expansive WIMAX presence.

Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful such service anywhere in the world. Launched in March 2007 as a money transfer service, it now has over 15 million customers and over 37,000 Agent outlets countrywide.

How to Participate
• To participate in the Promotion you will first send an SMS with your name (maximum of 10 characters) to short code 555. 
• You will receive a response message confirming your entry and award of the bonus 100 points for entering the Promotion. 
• The message will also contain a question with two (2) multiple choice answers (A or B).
• If your answer is correct you will receive affirmative response and within the same message you will receive another question.
• If your answer is wrong, you will receive an encouraging response and another question will be contained in the same message for you to answer.
• Charges to each SMS to 555 will cost Ksh 5/-.All responses/questions to the subscriber will be FREE.
• When you answer a question, the next question presented to you will contain an update of your points
• Winning is via Random Computer selection and therefore being a game of chance, the more entries you have the higher your chances of winning
• Winners will be called through the promotion number 0729333333 and the promotion is open to both PrePay and PostPay subscribers.
• Winners of the Ksh 100 airtime will receive airtime pins worth 100/- each and will receive an SMS notification informing them that they have won.
• The winners will range from airtime winners of Ksh 100, cash winners of Kshs.2,500 daily to the grand winner of Kshs. 10 million to be won in which more than 60,000 customers stand to benefit. Over Kshs. 85Million in cash Prizes to be won in 60 days. 

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