Safaricom To Award Record Breaking Kenyan Athletes For Kip Keino Classic And London Events

Safaricom has today announced that it will award cash prizes to all Kenyan athletes who break records this weekend at the Kipchoge Keino Classic and in London. This applies to National & Core Events at the KipKeino Classic and world record in London. Each athlete who breaks the prevailing course record in their respective disciplines will receive a reward of at least KES. 250,000.

The initiative is the latest in Safaricom’s 20-year support of sports and sporting activities in the country. The prize money is in addition to the recently announced KES 2 Million sponsorship for the Kip Keino Classic. 

Announcing the prize money at Nyayo Stadium in Nairobi, Joseph Ogutu, Safaricom’s Special Projects Officer said “Kenya has a rich sporting heritage, especially in athletics where being a Kenyan is globally associated with our prowess in various athletic events. Sport plays a major role in bringing the community together which has been our motivation for our strong and persistent support for our sportspeople over the last 20 years. As a Kenyan brand, we maintain our commitment to support our sportswomen and sportsmen in recognition of the vital role they play in upholding our social fabric,”

Beyond the prize money, the company is also rallying Kenyans in support of the athletes through a bonus data campaign. By dialling *544*0#, all Safaricom customers will receive free 500 MB data on purchase of the offer to follow the events on local media houses websites and YouTube pages.

This year, Safaricom is providing sponsorship across athletics and football, including communication support for journalists, respective sporting bodies, and the athletes. The company has also been funding various tournaments across the Country including the ongoing third season of Chapa Dimba Na Safaricom.

In 2019, Safaricom once again rallied Kenyans and the world in support of Eliud Kipchoge’s breaking of the 2 hour Marathon barrier through the “Eliud 159” campaign. The campaign has been recognized as one of the best digital campaigns in the world both in and beyond sports, and also broke Safaricom’s record for daily country wide mobile data usage at 1,234 terabytes (1.2 million Gigabytes).


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