BLAZE BY SAFARICOM SPONSORS IMPALA FLOODLIGHTS 2017 RUGBY TOURNAMENT

The Safaricom Youth Network BLAZE has today announced a Sh 1.5 million sponsorship for Impala Floodlights 2017 Rugby Tournament set to kick off on 4th November 2017 at the Impala Grounds.

The sponsorship is based on the fact that the Impala Floodlights 2017 Rugby Tournament offers a great platform for rugby, supports grassroots engagement and development of youth talent.

“BLAZE is a youth network that continues to engage young men and women in their environment with the aim of supporting their talent. We settled on Impala Floodlights Tournament because it goes hand in hand with our theme this year which is G.R.I.T (greatness requires internal toughness),” said Sylvia Mulinge, Director – Consumer Business, Safaricom.

“The intense training, preparation and dedication required to make to take part in the tournament resonates with our message that to get what you want you must persevere through the challenges. Our aim is to amplify our engagements with the youth and connect with them through activities that not only enable them to engage, but also enhance their growth and well-being,” said Ms Mulinge.

The tournament, which runs for 3 weeks, will kick off on 4th November with the quarterfinals, paving way for semifinals to be held on 11th November and the finals on 18th November.

Impala Floodlights is a tournament that is used to gauge clubs’ forms ahead of the new league season as teams test their combinations and new players going into the Kenya Cup League. Among the categories that will be featured in the competition include Women’s category, Universities and senior teams.

“At BLAZE, we believe that sponsorship creates opportunities that not only benefit our business but also empower the youth far and beyond. It is also important to note that BLAZE offers a unique platform that engages young people in various fields where their passion lies,” said Ms Mulinge.

BLAZE is a sub-brand of Safaricom and was created to give the youth aged 26 years and below, products, services and benefits tailored specifically to meet their everyday needs.

A first of its kind platform in Kenya, East and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and success.

The Safaricom Youth Network BLAZE has today announced a Sh 1.5 million sponsorship for Impala Floodlights 2017 Rugby Tournament set to kick off on 4th November 2017 at the Impala Grounds.

The sponsorship is based on the fact that the Impala Floodlights 2017 Rugby Tournament offers a great platform for rugby, supports grassroots engagement and development of youth talent.

“BLAZE is a youth network that continues to engage young men and women in their environment with the aim of supporting their talent. We settled on Impala Floodlights Tournament because it goes hand in hand with our theme this year which is G.R.I.T (greatness requires internal toughness),” said Sylvia Mulinge, Director – Consumer Business, Safaricom.

“The intense training, preparation and dedication required to make to take part in the tournament resonates with our message that to get what you want you must persevere through the challenges. Our aim is to amplify our engagements with the youth and connect with them through activities that not only enable them to engage, but also enhance their growth and well-being,” said Ms Mulinge.

The tournament, which runs for 3 weeks, will kick off on 4th November with the quarterfinals, paving way for semifinals to be held on 11th November and the finals on 18th November.

Impala Floodlights is a tournament that is used to gauge clubs’ forms ahead of the new league season as teams test their combinations and new players going into the Kenya Cup League. Among the categories that will be featured in the competition include Women’s category, Universities and senior teams.

“At BLAZE, we believe that sponsorship creates opportunities that not only benefit our business but also empower the youth far and beyond. It is also important to note that BLAZE offers a unique platform that engages young people in various fields where their passion lies,” said Ms Mulinge.

BLAZE is a sub-brand of Safaricom and was created to give the youth aged 26 years and below, products, services and benefits tailored specifically to meet their everyday needs.

A first of its kind platform in Kenya, East and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and success.

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