Safaricom Partners with Little and Makao for M-PESA Mini Apps
M-PESA Super App Customers to Order for Taxis, Book Holiday Rentals Within App
22nd March 2022… Safaricom (NSE: SCOM) has today launched partnerships with Little and Makao that will enable M-PESA customers access services from the two firms within the M-PESA Super App without customers having to download separate apps.
Customers can access both the Little and Makao M-PESA Mini Apps under the “Discover” option on the M-PESA Super App.
“For 15 years, M-PESA has connected millions of customers to opportunities though a wide range of financial services. Our next evolution focuses on enabling businesses to grow and scale through solutions such as the M-PESA Super App which empowers businesses to reach our more than 30 million customers through digital store fronts in the form of M-PESA Mini Apps. As part of this initiative, we are excited to partner with Little and Makao as Mini App partners who will provide our customers with digital ride solutions and holiday rentals and accommodations from the convenience of the M-PESA Super App,” said Peter Ndegwa, CEO – Safaricom.
The Little M-PESA Mini App will enable customers to order for taxis, order for bodabodas, order from restaurants and much more.
“We are pleased to partner with Safaricom for the M-PESA mini app launch enabling Little customers to order their Little rides within the M-PESA Super App. Our long-standing partnership with Safaricom has been instrumental in our expansion, and the M-PESA mini app presents yet another opportunity to serve our customers conveniently,” said Kamal Budhabatti, CEO – Little.
The Makao M-PESA Mini App will enable customers using the M-PESA App to book for short term accommodation and holiday homes anywhere within the country.
“Makao seeks to provide our customers with an easy way to book accommodation, holidays, or experiences anywhere in Kenya. We are pleased to partner with Safaricom to launch the Makao M-PESA Mini App, which presents our hosts with the opportunity to reach more than 30 million customers and holiday makers with the convenience of easily paying with M-PESA,” said Florence Cheruiyot, CEO – Makao.
As part of the launch, all customers who use the Little M-PESA Mini App will get KSh. 300 off their first two rides for the next one month. Customers who use the Makao M-PESA Mini App will get 15% off on stays booked for the next one month while the first 10 customers to book rentals in Mombasa will be awarded with free yacht rides.
The two M-PESA Mini Apps bring the total number of such apps within the M-PESA Super App to 25. Other M-PESA Mini Apps include the SGR Mini App, flight booking Mini App, the NSSF Mini App, M-Tiba Mini App and the GiftPesa Mini App for supermarket and other retail gift vouchers.
Safaricom is looking to partner with more than 100 businesses and organisations to provide their services and products as apps within the M-PESA Super App. These include all county services in the country, other government agencies, eCitizen, supermarkets, restaurants among others.
The M-PESA Super App was launched in June 2021 with more than 5 million downloads in Kenya.