The media play an important role in society by providing a platform for discussion, debate and dissemination of information. They are also an important stakeholder of ours as they provide us with a channel through which we can communicate with our other stakeholders, such as our customers. Accordingly, we need to make sure that the relevant members of the media are presented with the right facts and information and that significant issues are identified and explained fully so that topics and events are reported in an accurate and balanced manner.
We continue to maintain good working relationships with a wide variety of media representatives to ensure that our voice is heard on pertinent issues and to help provide information and guidance topics that are related to our areas of expertise. We are open to liaise with all members of the local, regional and international media. We work closely with both traditional and digital media houses and individuals – from radio and TV stations to print media publishers (newspapers, magazines) and digital media channels (news sites, bloggers, influencers and social media personalities).
We continue to have both formal and informal engagements with journalists and bloggers. During the year, we held the following five engagements:
* Number of journalists
** Visited radio stations with cake to celebrate the day
We also provided media training to 54 regional employees during the year.