Our purpose informs our approach to sustainability. We have never confused sustainability with corporate social investment. For us, sustainability means finding and devising commercially feasible solutions to the social challenges our society faces. Our partnerships and investments are economically viable and that is what makes them genuinely empowering and sustainable. It is an extension of the way we do business. It also reflects an attitude we have nurtured within the company. Our people are encouraged to view our business through the lens of the Sustainable Development Goals (SDGs), and to identify ways in which we can help society, and to participate in the solutions they devise directly. This is another reason why our purpose has infused the DNA of the company.
Several of our notable recent partnerships and investments illustrate our approach perfectly. DigiFarm capacitates smallholding farmers through access to micro-finance, discounted farm inputs and to information regarding best practices and markets. It is a virtuous circle as the success of the farmers drives the growth of the platform. Likewise, with M-Tiba, our micro-insurance healthcare product for low-income households.
The same sustainable, shared value approach underpins our new M-GAS partnership as well. Launched during the year, the M-GAS solution enables low-income households to purchase gas on a pre-paid basis, using micropayments through M-PESA to pay for what they need. We estimate that a family can cook three meals a day for less than KSh 70 and eliminate the respiratory infection and global warming risks associated with charcoal and kerosene pollution at the same time.