Over the last decade or so Safaricom has invested close to KES1 bn in various athletics events. In the last three years, we have brought these events together under the banner of the Safaricom Athletics Series. In FY 18, we committed KES65 million towards Safaricom Athletics Series.
Through this Athletics Series avenue, we have seen the opportunity for more young men and women from all over the country to realise their dreams of excelling in sports, and remain committed to providing a platform from which they can launch their careers and receive valuable training as they seek to represent Kenya at the highest levels of sport.
By working closely with our partners – Athletics Kenya, Deaf Athletics Association of Kenya and the National Paralympics Committee – we have developed a strong athletics calendar that has resulted in local training opportunities for our athletes, who are using various races to prepare for international meets.