Safaricom Sustainability Report 2016
HOW SUSTAINABILITY FITS INTO
Our sustainability strategy stems from our commitment to
responsible, ethical behaviour in everything that we do and our
core values of ‘speed’, ‘simplicity’ and ‘trust’. Our goal remains that
of ‘transforming lives’ and this purpose statement permeates every
decision made by the company, encouraging us to push beyond
traditional commercial boundaries in order to have a positive
impact on society as a whole and driving us towards an ever more
sustainable and responsible way of doing business.
Our approach to sustainability is based on our determination to
manage and grow a safe, efficient and profitable business. We
recognise that our business practices today must be designed to
create and shape a sustainable tomorrow.
We are committed to responsibly managing the economic,
social and environmental impact we have on the communities
and landscapes that surround and support us. We believe that
each one of our three new strategic objectives — ‘Customer
First’, ‘Relevant Products’ and ‘Operational Excellence’ — has
the potential to deliver meaningful, sustainable socio-economic
benefits to society in general, as well as to our customers.
Ultimate accountability for sustainability within Safaricom lies
with the Chief Executive Officer (CEO), Bob Collymore. He is the
sustainability champion on the Board of Directors and presents all
sustainability-related considerations to the Board.
Our Director of Corporate Affairs reports directly to the CEO and
provides him with regular updates on the sustainability process so
he can feed these into updates to the Board. While sustainability is
considered the responsibility of EXCO within Safaricom, the Director
of Corporate Affairs is the focal point for the implementation of our
EXCO is assisted by a team of Sustainability Champions. The
Champions represent every division within the business and we
have a total of around 30 colleagues who work with sustainability
as one of their core tasks.
us to push beyond traditional
commercial boundaries in order
to have a positive impact on
society as a whole.
FITS INTO THE BUSINESS