Strategic Objectives

How do we go about it? by acting with SPEED, SIMPLICITY and TRUST.


Our strategy is informed and driven by the seven strategic objectives of the organisation. Each of the objectives is an aspect of the organisation that has been identified as an area of fundamental and critical importance. Together, the objectives form the foundation upon which the organisation can build sustainable success. Each of the strategic objectives reflects a tangible, explicit goal. These goals guide our actions and the initiatives we need to undertake to achieve our strategy and deliver our vision.



The following table lists our strategic objectives and demonstrates how these are linked to our material
matters and stakeholders:

Strategic  objective Description Material matter/ Stakeholder
Deliver the Best network in kenya
  • Deliver a high-quality, available and energy efficient network
  • Network quality
Delight our customers
  • Provide positive customer experiences
  • Understand the needs of our customers
  • Develop solutions that add value to their lives
  • Surpass their expectations
  • Protect their privacy
  • Customers
Stay ahead of the curve
  • Develop transformational and innovative products and services
  • Innovation
  • Be Youthful, Original, Local and Outstanding
  • Deliver youth-centric solutions
  • Innovation
  • Customers
Deepen financial inclusion
  • Provide formal financial services to the unbanked
  • Society
Partner of choice for business
  • Provide integrated ICT solutions that enable businesses to succeed
  • Understand and support our suppliers, dealers and agents
  • Customers
  • Business Partner
Business Partner
  •  Grow fixed and mobile data
  • Innovation