Background Image
Previous Page  12 / 84 Next Page
Basic version Information
Show Menu
Previous Page 12 / 84 Next Page
Page Background

Safaricom Sustainability Report 2016


By putting the customer first, the new strategy has flipped

this around. We are now focused on finding out what our

customers actually require and then creating solutions to

meet their specific needs. This more focused approach has

required us to restructure internally during the year and,

in particular, to become less centralised. We now have six

regions and we have devolved many of our operations

into these regions, which we believe will get us closer to our

customers and able to serve them better.

Corruption remains a significant obstacle

One of the single biggest obstacles to our long-term

sustainability and shared prosperity remains corruption. It

is disappointing that selfish, short-term enrichment at the

expense of our people and resources remains the norm, but

I am heartened by some of the hard-won progress we are

making within the business community.

Every year, we forge closer ties and partnerships with

likeminded companies in the private sector and it was

rewarding to be part of the coalition that helped draft the

Anti-Bribery Bill, which we hope Parliament will soon pass into

law. It was also pleasing to note the enthusiastic response

to the Anti-Corruption Conference we co-hosted with the

UN Global Compact Network Kenya (GCNK) in December

2015. Over 400 delegates came together, representing a

cross-section of the public and private sectors and civil

society, and renewed their commitments to helping tackle

this challenge.

High ethical standards for suppliers

As part of our responsibilities to the people of Kenya, we

believe in holding our suppliers up to the very highest of

ethical standards. Accordingly, we continue to insist that

suppliers commit to the Code of Ethics for Businesses in

Kenya. Among other responsibilities, the Code requires

companies to tackle corruption actively, to introduce

internal controls and programmes to achieve this, and to

report back to the GCNK annually on progress. We are

pleased to note that 269 or 81% of suppliers with running

contracts have signed up to date.

Although our tough stance has not made us popular with

certain sections of the business community and forced us

to make tough decisions at times, we remain steadfast in

our belief that stamping out corruption is the single most

important thing we can do to transform the lives of Kenyans

and that it underpins every other effort we make in this


Holding ourselves to the same high standards

It is important to acknowledge that we should hold ourselves

— as a company and as individuals — to the same ethical

standards and principles to which we ask others to adhere.

It is equally important to admit that this is an area in which,

I believe, we can still improve. We have come a long way

in the last few years, but have we made these ethical

principles part of our individual, personal values?

I believe that the time is right for us to think about our own

ethical values. Individually, we need to decide on the

standards of behaviour to which we will hold ourselves

accountable. Are we, for instance, people who will act with

honesty and integrity, no matter the consequences? Do we

do the right thing, even if it isn’t in our own best interests?

These are important considerations for us as a company

and, accordingly, I was pleased to be able to take part in

the ‘I do the right thing’ campaign during the year, which

encouraged us to become aware of our own ethical values

and to take personal ownership and responsibility for these.

Helping restore dignity to impoverished refugees

Chakula Chap Chap

is perhaps the partnership from this

year of which I am proudest. A collaboration with the UN

World Food Programme (WFP) and the Kenyan government,

the partnership is helping refugees in Kakuma acquire food

aid conveniently and with dignity.

“Corruption remains one of the

single biggest obstacles to our

long-term sustainability and

shared prosperity.”

“Our tough stance

has not made us popular

with certain sections of the

business community and

forced us to make tough

decisions at times.”

“Are we people who will act

with honest and integrity, no

matter the consequences?”