Performance Highlights
Our most significant challenges and areas of progress during the year


Increase in revenue

We switched to using BIO-DEGRADABLE PLASTICS for all of our retail packaging this year, based on d2w technology

Tons of e-waste collected

Jobs sustained in the wider economy

CEO Review
A year of transition and evolution

Our goal of transforming lives is the nexus at which our commitment to sustainability and our commitment to commercial success meets.

We do not see these as separate objectives, but as two sides of the same coin. We cannot continue to transform lives if we are not commercially sustainable and, equally, we are unlikely to be able to transform lives in a meaningful, lasting manner if we focus solely on profits and dividends.

About Safaricom

Our goal is for our products and services to help transform lives and contribute to sustainable living throughout Kenya.

Our vision is to use our ability to deliver connectivity and innovative services to improve the quality of life and the livelihood of every person we reach.

Central to achieving this vision is our continuing commitment to managing our operations responsibly and ethically.
We believe that these two commitments — to transform lives and to operate in a responsible and ethical manner — are fundamental to our continued success and our duty to our shareholders.

Welcome to our sustainability report, a tangible expression of this ongoing commitment.