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Safaricom Sustainability Report 2016



To promote e-learning and

ensure that at least 1% of our

data customers are accessing an

edutainment product.


At least 2 employee innovation

suggestions implemented.

Looking ahead

From an innovation perspective, the focus next year will be on

further developing and maximising the potential of our current

customer-focused strategies, for example, the anticipated

launch of our innovative new approach to purchasing and

managing mobile services, BLAZE. The new application is an

exciting example of our ‘Customer First’ strategy at work and

the direct result of feedback from Youth segment customers.

On tight budgets, many Youth customers expressed frustration

at having to purchase bloated monthly plans full of services

they did not need or use. Accordingly, the application will

allow customers to create and customise their own personal

mobile services plan, ensuring they only get and pay for what

they want.

Screenshots from the upcoming BLAZE application. Customers can decide the

volume of each different service (data, voice calls and SMS) they want to buy

using the sliders.

One of our overall goals will continue to be to expand our

innovation pipeline, increasing the number of new ideas we

generate and receive through portals such as the Zindua

Café, as well as improving the quality and success rate of the

ideas. There will also be roadshows targeted at innovation

hubs like universities and incubation centres and we intend

to make further investments in other Kenyan start-ups through

the Safaricom Spark Fund.