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Safaricom Sustainability Report 2016
FY17 GOALS
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To promote e-learning and
ensure that at least 1% of our
data customers are accessing an
edutainment product.
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At least 2 employee innovation
suggestions implemented.
Looking ahead
From an innovation perspective, the focus next year will be on
further developing and maximising the potential of our current
customer-focused strategies, for example, the anticipated
launch of our innovative new approach to purchasing and
managing mobile services, BLAZE. The new application is an
exciting example of our ‘Customer First’ strategy at work and
the direct result of feedback from Youth segment customers.
On tight budgets, many Youth customers expressed frustration
at having to purchase bloated monthly plans full of services
they did not need or use. Accordingly, the application will
allow customers to create and customise their own personal
mobile services plan, ensuring they only get and pay for what
they want.
Screenshots from the upcoming BLAZE application. Customers can decide the
volume of each different service (data, voice calls and SMS) they want to buy
using the sliders.
One of our overall goals will continue to be to expand our
innovation pipeline, increasing the number of new ideas we
generate and receive through portals such as the Zindua
Café, as well as improving the quality and success rate of the
ideas. There will also be roadshows targeted at innovation
hubs like universities and incubation centres and we intend
to make further investments in other Kenyan start-ups through
the Safaricom Spark Fund.
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