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Safaricom Sustainability Report 2016


How did we deliver value to our staff during the year?

We are committed to being a world-class employer of choice and take our responsibility to maintain a productive,

supportive and safe working environment seriously. Our vision of transforming lives begins with transforming the lives of our

employees and a key aspect of this vision is to create a supportive working environment that allows us to attract, develop

and retain the best staff.

For the sake of brevity and interest, the focus of our report this year is on our highlights — the major initiatives and

programmes that have been launched or significantly evolved during the reporting period — rather than the established,

ongoing ways in which we support and empower our staff that have been in place for several years.

The ‘Head to Hearts’ Campaign

While it is gratifying to note that the view of employees, expressed in the People Survey, is that the company takes

health and safety seriously, the prevailing attitude among staff appears to be more of a ‘mechanical’ observation of

the rules, rather than a personally invested, proactive approach to health and safety.

This state of affairs inspired us to launch the ‘Head to Hearts’ Campaign during the year. Introduced in the town halls

held during the launch of the Regional Operations Structure, the Head to Hearts campaign calls for the observance

of safety rules and requirements in all facets of one’s life, whether at home, at work or elsewhere and not that Safety

begins and ends at the gates of Company premises or under the watch of Line Managers and Leaders.

Road safety initiatives

Although the total number of Road Traffic Accidents increased from 94 to 104 during the year, this can be attributed to

the growth in the number of vehicles in the fleet from 340 to 378 and an increase in the distances travelled, which rose

from 720,000km/month to 960,000km/month during the period under review.

We also addressed the issue of road safety by offering all staff authorised to drive company vehicles a Defensive

Driving Course, which offers practical drills to condition employees to drive safely despite the conditions around them.

To date, 450 members of staff have undergone this training.

As part of our response to road safety, we have also shared videos and e-shots, including a road safety video by CEO,

Bob Collymore, together with weekly departmental engagement on driving behaviour (using data downloaded from

fleet management system) and accident statistics reviews, as well as instituting disciplinary action for breaches of the

Safaricom Fleet Policy.

Expediting career development

The Career Path Framework (CPF) was enhanced during the year and now includes self-assessment ratings against

various skills and competencies. These ratings are then used by the system to suggest remedial interventions to close

any gaps that are identified. The CPF has been used by 79% of employees to date.

Officially launched in FY15, the CPF is available to staff through the intranet and the Safaricom Academy Portal and

helps them to identify the career paths available to them and the skills gaps they need to close in order to fast track

their career development.

Our new virtual knowledge learning centre, the Safaricom Uni, presents a platform where all staff have access to

learning content that focuses on building their leadership, functional and business skills. Currently, the Safaricom Uni

houses 11 academies, with an uptake of 69% across the business. In line with the business pillars, on customer first drivers,

courses like new ways of marketing, solution selling, customer experience excellence, emotional intelligence and team

effectiveness recorded an improved uptake.

Acoustic shock management

As a result of our interventions during the year, acoustic shock cases reduced from 278 in FY15 to just 70 cases. Acoustic

shock is a hearing condition that can affect call centre staff and, having monitored and assessed the situation closely

for three years, we implemented a new policy this year.