- Deepen Financial
Inclusion - Deliver the Best Network in Kenya
- Encourage Further Innovation
- Grow Mobile & Fixed Data
- Retain & Reward Loyal Customer
- Transforming Lives
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Deepen Financial Inclusion
Bring financial services closer to the people through M-PESA.
M-PESA in its current form is a payment network, allowing the banked and the unbanked people of Kenya to transfer funds real time between themselves and businesses, irrespective of the bank they belong to.
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Deliver the Best Network in Kenya
Providing mobile network coverage, for voice, messaging and data services, ensures we are well on our way in providing an excellent customer experience.
This year we have invested Kshs 24.9 billion in capital expenditure, with 90% being allocated to network quality, capacity and coverage.
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Encourage Further Innovation
Safaricom aims to embed an innovative culture within the organization by generating new and exciting innovations.
Internally, innovation awareness and sensitization among employees is conducted during team building sessions held by various business units.
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Grow Mobile & Fixed Data
Access to data services puts a world of opportunity in people's hands through the power of the internet, wherever they are.
Part of the Safaricom's growth strategy revolves around non-voice revenue - particularly data revenue. Data revenues grew by 21% despite an overall tariff reduction during the year.
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Retain & Reward Loyal Customer
Building trust and loyalty among our customers and giving them what they want is vital to our success
Our customers want an overall better experience than they can get elsewhere. More access to mobile services and better network quality, more value for money, more convenient interactions and better customer service.
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Transforming Lives
We have on-going, integrated and transparent communication to all our internal and external stakeholders.
Safaricom is committed to Transforming Lives through corporate social investment, Innovation for Social development, Supplier ethics and performance, and public sector support.
The Safaricom Foundation, founded in 2003, is the corporate social Investment (CSI) arm of Safaricom Limited. Through projects involving Disaster relief, Education, Water, Health, Economic empowerment, Sport and Environment; it has built lasting relationships and made an impact within communities. "The Safaricom Foundation and M-PESA foundation remain committed to transforming lives. Together with our corporate sponsorships we have spent over half a billion shillings in the year through programs like m-Health, e-Learning and road safety awareness." Safaricom C.E.O, Bob Collymore.
