We are progressively providing a seamless, frictionless, personalised and digital experience to our customers.
We are developing a deep insight of our customers’needs, wants and behaviors and providing propositions to lead in chosen segments.
It’s not just about providing the bare minimum in voice, messaging and data services; it’s about investing in enablers that allow our customers to stay connected to each other and to the world around them.
Rethinking and digitising our operations, products and services to become more agile in order to enable the digital lifestyles our customers.
In making the SDGs a central pillar of our business, we have made sustainable development a part of the culture at Safaricom. We have identified 9 of the 17 SDGs that best represent our dedication to sustainability and incorporated them into our business strategy.
With the platueing of traditional revenue streams, we have found it necessary to constantly redefine our focus, in order to tap into opportunities and position our business as a digital services provider to continue to deliver great value to our customers, while at the same time protecting shareholder value.
Looking ahead, the business will sustain its momentum of investing in the quality of our service and diversification of our revenue portfolio to ensure sustained returns to shareholders. This section responds to some of the questions by investors on Safaricom's strategy.
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