Safaricom
  • TABLE OF CONTENTS
      • Safaricom at a glance
      • Our Ethiopian operations at a glance
      • ESG overview: Ethiopia
      • Message from our Chairman
      • Message from our CEO
      • Our Accolades in FY23
      • Our Corporate Strategy
      • Our Purpose Strategy
      • Our ESG Targets
      • Our Business Model
      • Our Contribuition to the UN SDGs
      • FY23 in Review
      • True Value Assessment
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Our Corporate Strategy

Our vision is to be a purpose-led technology company by 2025. Given our progress in select digital ecosystems in recent years, we have now shifted the focus of our third pillar to accelerating new growth areas by delivering a superior customer experience.

UNPACKING THE TRANSFORMATIVE PILLARS OF OUR CORPORATE STRATEGY

To strengthen the core, expand our existing data, voice product portfolio and manage the decline of traditional telco core revenue. Personalise offers for our customers and find new use cases for existing products under voice and data.

Develop and digitise select areas such as health, education and agriculture. Expand M-PESA into a global payment platform, going beyond borders through M-PESA Africa and move into new areas under financial services such as wealth creation and insurance.

Leverage our shared value partnerships within the context of national and local government priorities to further promote socio-economic inclusion and address development gaps in agriculture, economic empowerment, education and health through our Agile methodology which allows quick turnaround and development of new products and improvements.

Drive economies of scale to offer our customers value for money across all products and services. Accelerate our cost optimisation journey to fuel new growth areas through smart procurement, digitisation and operating model transformation.

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SAFARICOM HOUSE | Waiyaki Way, Westlands PO Box 66872, 0800 Nairobi

Tel: +254 722 00 4524/4260 | www.safaricom.co.ke

Please share any comments, queries or suggestions you have with the reporting team by emailing sustainability@safaricom.co.ke

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