2019 Sustainable Business Report

SAFARICOM SUSTAINABLE BUSINESS REPORT 2019 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT CONCLUDING REMARKS 55 LOOKING AHEAD TO 2020 The next financial year presents exciting new opportunities in the following areas: Content bundling With customers using so much of their data to browse social media, we plan to bundle capabilities with content, such as talk time + Facebook, data + WhatsApp, All-in-One + YouTube and so on. Facebook Kadogo (“small”) will allow customers to enjoy some of the features of Facebook free of charge. “Internet of Things” (IoT) We aim to be a digital partner of choice for businesses by providing solutions that improve the efficiency with which they do business, saving them money and creating additional value for their end users. Examples of areas where we bring valuable solutions by leveraging on IoT is smart water metering and animal tracking system. Zwuup Zwuup is a WhatsApp-style messaging platform and entrepreneurial tool for small business owners. It includes M-PESA integration for peer-to-peer payment capabilities, bringing together the convenience of mobile messaging and the security of digital payments. Zwuup is undergoing public data testing, with a market launch planned for FY20. International partnerships We continue to work with US tech giants Amazon and Microsoft to drive a number of areas of innovation, co-creating new products and building capacity. ENTERPRISE INNOVATION Our enterprise business unit (EBU) delivers enterprise grade services on expansive 4G LTE infrastructure. These aim to grow access to reliable broadband connectivity for both small and large businesses across the country. We started by delivering fixed internet over LTE, then added various enhancements to improve the experience. In addition to increasing the capacity of our product, we delivered advanced functionality including: • Port forwarding, a way of making a computer on an enterprise network accessible to computers on the internet, even though they are behind a router; • Traffic shaping, a means of managing network bandwidth to prioritise network traffic and reduce the impact of heavy use cases on other users; and • Bandwidth burstability, a cost-efficient solution that allows our customers, for a time, to exceed the usual maximum bandwidth during peak usage periods at no additional charge. A key result of these initiatives has been a sudden surge in the number of 4G LTE Enterprise Customers to 3,744 in FY19, from only 70 customers in FY18. “We continue to work with US tech giants Amazon and Microsoft to drive a number of areas of innovation, co-creating new products and building capacity.”