SAFARICOM SUSTAINABLE BUSINESS REPORT 2019 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT CONCLUDING REMARKS 53 E-COMMERCE PARTNERSHIPS We partnered with Lynk, an online platform that showcases and promotes Kenyan artisans’ products and services, and through which Masoko will be the first e-commerce platform in Kenya to sell spa and beauty treatments. Another key partnership was formed between M-PESA and Alipay to enable international payments for purchases via AliExpress. CONTENT PARTNERSHIPS We are very proud to work in partnership with major content providers in the entertainment market. • In mid-2018, we partnered with Kwesé iflix, StarTimes and DSTV to bring the soccer World Cup to our subscribers on mobile – a first for Kenya – at an affordable KSh 99/- per day. • Our expanded offering provides Kenyan content (in partnership with Showmax), something not offered by our South African competitor, DSTV. • Songa by Safaricom, launched in February 2018, now has 3,000 users and a revenue share of 75:25 in favour of the content provider, Radio Africa Group. • The Beatz app, delivered in partnership with Spice, offers universal music content. 120,000 people tuned in on their phones to share in the World Cup excitement Masoko Launched in 2017, Masoko is our e-commerce platform, whose vision is to “Africa’s Lifestyle Marketplace”. The online marketplace creates opportunities for customers to access locally manufactured goods from anywhere in Kenya. Sixty-four per cent of vendors on the platform are SMEs, and we work with local manufacturers to help them grow their businesses through e-commerce. In addition to high performing e-commerce categories like phones and electronics, home and living, fashion and accessories, our Made in Kenya category helps craftspeople sell online to a wider market.