2019 Sustainable Business Report

SAFARICOM SUSTAINABLE BUSINESS REPORT 2019 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT CONCLUDING REMARKS 18 OUR CORPORATE STRATEGY Customer first Segmentation helps us understand the needs of our more than 31.8 million customers. Governance, business ethics and risk Environmental stewardship Our network Regulatory environment Innovation Relevant products We use insight gathered from multi-level customer engagements to design products and services relevant to the precise needs of our customers. Operational excellence We assess everything we do in light of whether it best serves our operations and enables us to work with speed, simplicity and trust. The following matrix plots the three pillars of our corporate strategy (listed right) against each of our material topics (listed below left) to illustrate how our strategy also supports our efforts related to the SDGs.