Harnessing mobile technology to transform farming
DigiFarm is a platform that provides smallholder farmers with convenient access to a variety of services, including discounted inputs, ﬁ nancing and advice on best farming practice: all from the comfort of a mobile phone. We are delighted to report that 700,000 farmers registered on our DigiFarm platform during the year, with over 200,00 using the service daily and 7,000 successfully taking out loans to assist with purchasing high-quality seeds, fertilisers and pesticides. Based on this immediate success, our target is to register 1.4 million farmers on the platform by December 2018. DigiFarm offers smallholder farmers access to a suite of information and ﬁ nancial services, including discounted products, customised information and tutorials on farming best practices, and access to credit and other ﬁ nancial facilities. The service has also been expanded through the addition of our Connected Farmer solution to enable farmers to share information, such as expected yields with processors, and to transact through seamless M-PESA payments.