True Value: A three-step methodology that enables companies to (i) assess their ‘true’ earnings including externalities, (ii) understand future earnings at risk and (iii) develop business cases that create both corporate and societal value.
True Earnings: The first step of the True Value methodology, which quantifies and monetizes the material externalities of a company.
Total Economic Value: The nature and magnitude of the contribution to the Kenyan economy made by Safaricom.
Induced economic impact: Operational and capital expenditure by Safaricom will create additional employment and also benefit the employees of suppliers affected. A share of the additional income generated in this way will be spent on the consumption of goods and services, which, through linkages and multiplier effects, will benefit the broader economy by stimulating additional demand for the products and services produced within that economy. This collective impact is referred to as “induced economic impact”.