Safaricom 2018 Sustainable Business Report

77 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT 2018 SUSTAINABLE BUSINESS REPORT “The concept of shared value calls upon us to pursue inclusive business models, and emphasises the fact that no business can survive in isolation. The future proof businesses are those that focus on addressing the challenges that face the societies in which they operate.” — Bob Collymore, Chief Executive Officer, Safaricom PLC