Safaricom 2018 Sustainable Business Report

55 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT 2018 SUSTAINABLE BUSINESS REPORT • M-Salama This disaster management service sends early warning information and natural disaster alerts to subscribers. A pilot was conducted in March 2018 with 800 subscribers to gain feedback and develop insights for improvement of the platform and, during the year, over 10 million messages were sent during the outbreaks of flooding and Rift Valley Fever. The service is run in partnership with the Kenya Red Cross Society (KRCS) and the platform also enables Kenyans to register as volunteers with the KRCS. LOOKING AHEAD FY19 Goals • Actively build trust in the brand through billing transparency, balance notifications and other enhancements • Deepen financial inclusion by introducing overdraft facilities for M-PESA transactions and linked bank accounts • Reevaluate the Masoko value proposition and strategy to gain traction in FY19 • Make M-PESA agent shops more accessible to visually impaired people using braille • Grow the portfolio of products and services within Alpha