49 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT 2018 SUSTAINABLE BUSINESS REPORT Successful innovations New products and services launched during the year include the following: Name Description Downloads / Users Safaricom Platinum Launched in February, this lifestyle service offers tailored plans/bundles and exclusive discount offers with partners like EatOut Kenya, Shell and Ticketsasa to high value customers through the mySafaricom app. 6,402 downloads/users Songa by Safaricom Also launched in February, this music streaming app offers subscribers access to more than 2.5 million songs, with a strong emphasis on supporting local artists that ensures content providers receive 65% of revenues generated through royalty payments. 76,000 downloads/users Tunukiwa This service uses data-driven insights to offer customers individualised value-for- money bundles based on their consumption patterns. 11,685,764 customers FLEX A flexible, token-based option that allows subscribers to purchase units and then choose whether to convert the units into airtime, data or SMS, according to their changing needs. Flex gives users 35% more value compared to using their top up as loaded. Over 279,307 subscribers Safaricom Platinum offers high-value subscribers exclusive lifestyle bundles and discounts. Songa by Safaricom is a music streaming app that helps artists earn extra revenue from their music and, at the same time, gives our customers easy access to, and control of, the music they like from their mobile devices.