14 2018 SUSTAINABLE BUSINESS REPORT Safaricom exists to transform lives. Our products and services play a central role in the daily lives of more than 29 million customers, providing voice, SMS, data and payments solutions to individuals, enterprise customers and the Kenyan Goverment. A proudly Kenyan brand, Safaricom PLC (Safaricom)* operates solely in Kenya, with headquarters at Safaricom House, Nairobi. This section presents a brief overview of the company and the business ecosystem within which we operate. It includes a summary of our strategy, an explanation of how sustainability fits into our strategy, our business model, and an assessment of the value we have created and allocated during the reporting period. * Safaricom has four subsidiaries, which are 100 per cent held and are disclosed in the notes of the Annual Financial Statements in our FY18 Annual Report. These subsidiaries are covered by the disclosures made in this report.