Robert F Kennedy suggested that ‘the purpose of life is to contribute in some way to making things better’ and it’s a sentiment that we share at Safaricom. We believe that having the right purpose is fundamental to making the right decisions. It is at the core of our ongoing mission to transform lives. It is why we reject the idea that business is about choosing between having a purpose or making a proﬁt.
We believe that business requires the ‘Three Ps’: Purpose, People and Proﬁt. If we let our purpose of transforming lives guide our decision-making and put our people ﬁrst, we know that the proﬁt will follow. For us, it is a case of choosing ‘people and purpose and proﬁt’.