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Our Strategy

Our mission is Transforming Lives. We endeavor to transform the lives of our customers every day as they interact with us, our products and our services. This means that our focus is to provide need- driven, relevant solutions that offer unrivalled value to their daily lives. We are a company that is committed to engaging all our stakeholders in meaningful ways. These stakeholder groups are:-

  • Customers
  • Employees
  • Shareholders
  • Business Partners
  • Regulators
  • Society
  • Media
  • Future Generations

Our strategic pillars

Best Network in Kenya

We are cognizant of the fact that our network is the foundation of everything we do. We will transform lives by creating and sustaining a world class network. We will be best-in-class in cutting edge technology, quality and coverage of our network in Kenya

Delighting our customers

We aim to understand our customer’s needs, both voiced and unvoiced in order to provide products and services that continually surpass their expectations. We will provide a WOW (Walk out Working) experience at every customer touch point.

Democratizing data

There is a growing need for access to the internet. Safaricom seeks to ignite the growth of the internet economy. We will provide universal access to the internet through various technologies.

We believe access to the internet will immensely transform the lives of Kenyans.

Deepening financial inclusion

We will provide affordable and effective solutions that impact the lives of all Kenyans.  Building on from the success of M-PESA we will look to broaden the scope of financial services that our customers need to transform their lives.

YOLO (Youthful, Original, Local and Outstanding)

We recognize that over 50% of the country’s population is below the age of 18 years. This customer group holds the key to our long term sustainability. We will seek to understand the youth, their needs and develop youth centric propositions that help them succeed in their endeavors, be it school, play or work.

Partner of choice for business

We seek to transform lives by being a provider of integrated ICT solutions that drive business success. Our promise to SMEs and Corporates is to partner with them by providing infrastructure and solutions that are reliable to enable them drive their business growth.

Staying ahead of the curve

We believe that Safaricom is a great place to work and grow. We will create an enabling environment for our employees, customers and other stakeholders to innovate. We value our talent and we will provide them with all the tools and resources necessary to enable them deliver value to the customer and pursue their career aspirations. We will conduct our business with utmost operational excellence.