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Back To School With Lipa Na M-PESA

What is the Back to School with Lipa na M-PESA Campaign?



This is a campaign that will target M-PESA customers (parents) who will use Lipa na M-PESA (Buy goods + Paybill options) to pay for goods and/or services at selected retail outlets.

  • M-PESA customers will get a cashback for purchases made via Lipa na M-PESA.
  • Customers will get the cashback amount for purchases above Ksh 1,000.

 How long will the campaign run?



The campaign will run from 28th Dec 2020 to 3rd Jan 2021.

How will M-PESA customers be rewarded?



  • Customers will get a 3% cash back of their total bill, for purchases above Ksh 1,000.
  • The cash back amount will be credited to their M-PESA accounts after successful payment.
  • The cashback will be capped at Ksh 300.


Sample message:


Congratulations! You have received Ksh. 123 from the M-PESA Back to School Campaign on 29/12/20 at 11: 11PM. Dial the new M-PESA *334# to send money.

Will the cash back be immediate?



Yes, the cash back will be credited to the customers M-PESA account immediately a successful payment is made.

Which outlets will be participating in the campaign?



The following select outlets countrywide, will be participating:


  • Over 1,000 stores countrywide
    • Supermarkets - Naivas, Tuskys, Carrefour, Quickmatt, Eastmatt, Chandarana, Cleanshelf and many more.
    • Bookshops – Text book centre branches
    • Shoe shops - Bata stores
    • Uniform distributors
  • Select regional business outlets

 In case of a reversal will the cash back amount also be reversed?



Yes, in the event of a reversal, the cash back will also be reversed.

Who can customers contact in case of any issue with their cash back amount?



In case of any customer issue about the cash back, customers can call Line 234, Line 100 or Line 200.

Customers can also use the Safaricom social media channels for additional assistance.