Lipa Na M-Pesa Cash Back Promotion
What is the objective of the promotion?+
- Increase number of active Lipa Na M-PESA customers
When will the promotion run?+
The promotion will run for 2 months starting from Tuesday 6th March 2018 to 6th May 2018.
Who is eligible for the promotion?+
This incentive is open to all Lipa Na M-PESA (LNM) Buy Goods existing customers and any new LNM customers that will come in during the promotion period who make a successful buy goods transaction at any LNM Buy Goods merchant countrywide.
Are there any exemptions?+
Only payments made to buy goods tillswill be recognized for this promotion. The following transactions will not be considered:
- P2P Transactions
- C2B Transactions
- B2C Transactions
What matrix will be used to award customers for the promotion?+
Existing LNM customers have been clustered into segments based on their current average weekly spend and given a weekly target (see customer award matrix below). Any new LNM customer will fall into the Ksh. 500 and below customer monthly spend category. The targets are set on a weekly basis therefore the customer will be rewarded every week once they hit their target.
|Customer Spending Bands(Ksh)||Weekly Target(Ksh)||Reward(Ksh)|
|500 And Below||1,000||5|
|501 - 1,000||2,000||10|
|1,001 - 2,000||3000||20|
|2,001 - 4,000||6,000||20|
|4,001 - 7,000||10,000||30|
|7,001 - 10,000||15,000||30|
|10,001 - 15,000||20,000||50|
|15,001 - 20,000||22,000||50|
|20,001 - 30,000||35,000||50|
|30,001 - 40,000||45,000||100|
|40,001 - 50,000||60,000||100|
|50,001 And Above||75,000||100|
What are the mechanics of the promotion?+
- The week will run from Monday to Sunday.
- Customers will be given a weekly value target to achieve. This will be communicated via SMS.
- If the customer meets the target then they will receive an instant cash back incentive to their M-PESA account
- A confirmation SMS message informing them of the incentive awarded will be sent to the customer number.
- Customer may also confirm/check their target and reward as well as do the below by dialing *234#:
- Opt In/Out
- Check Weekly Spend and
- Check Weekly target