As we celebrate 15 years of transforming lives, we are glad you are a part of this Journey. We appreciate your continued support. Thank you for helping us get this far. Scroll to see the 15 years journey.


Beginning with a Bang

Safaricom is launched in October at Carnivore grounds. The same year saw us introduce per second billing, free customer care line -100-, and reduce the price of new SIM to Ksh 2,500. Yes, 2,500/-.


Laying the Foundation

All of Kenya’s major towns came ‘on-net’ and subscriber numbers reached the 300,000 mark. If you have the 0722 prefix, this is the year it was launched. We awarded 3 lucky winners with a brand new Volkswagen Beetle each in the 1st National Promotion.


A Peculiar Year

The price of a line dropped to just Kshs 99 and the Kshs 100 scratch-card was introduced. The entire Mombasa - Nairobi Road was covered by the Safaricom network - just in time for the major road works. The year ended with almost 700,000 subscribers.


Gloves Off!

This was the year in which Safaricom really began to cement its market leadership. The strategic decision to pursue the per-second billing model was striking a resonant chord with Kenyans. 1 million subs achieved in June 2003. Remember simu ya jamii? This was the year it was launched.


The world wakes up to Safaricom

Mobile Internet was launched. We won several awards at the Company of the Year Awards (COYA), including Best Company, CSR Co of the year and Best CEO, for Michael Joseph. Profits hit the then previously unheard of Kshs. 5 billion mark. We had 2 million subs in October 2004


Putting the People First

In September 2005 Safaricom powered to the 3 million-subscriber mark. We launched - like Sambaza and Flashback (please call me back) service. Total Eco Challenge Awards - Winner - Corporate that planted the most trees (estimated 1M trees through various CSR programmes) that year.


Moving on up

The year began with a move to Safaricom’s new headquarters. We donated KShs 10m towards alleviating hunger in the country as a result of the drought. A pilot project giving a small group of customers access to banking services by SMS hinted at big things to come…


More than Just a Phone

Launch of M-PESA on 7th March 2007 – which took-off with Kenyans like wildfire. Kenya joined the rest of the world on BlackBerry. Kenya’s first ever 3G license giving consumers a superior internet experience.


10 Million Subscribers and Counting

East and Central Africa’s largest, IPO, the Safaricom IPO was concluded in June 2008. Global Mobile Awards 2008 - Winner in the Best Broadcast Commercial Category for our entry of The M-PESA ‘Send Money Home’ TVC


Higher Technology, lower Prices

Launch of Bamba 5 and Bamba 10– The lowest in the market. Reached 15 million subscribers. The Simu ya Solar Phone - first Solar phone that has an inbuilt solar charger. We also invested in data platforms which heralded a data revolution.


A decade strong

Profit hit the Kshs. 20.9 billion mark, rugby (Safaricom Sevens) and football (Sakata Ball – The Safaricom Challenge) got a big boost with major sponsorships from Safaricom.


Going strong

We started the Niko Na Safaricom live countrywide concerts. The 12th Safaricom Marathon and Half Marathon took place on the Lewa Wildlife Conservancy raising over $500,000 which was channeled to community based projects.


Kila kitu Shwari

We launched M-Shwari in partnership with CBA. Safaricom launched the first ever sustainability report by a Telco in East Africa. We started the e-Waste Recycling program.


Music to the ears

The Safaricom International Jazz Festival was launched. We made it possible to share data through Internet Sambaza. We showed our support to sports by introducing Safaricom Athletics Series.


Speed is good.

We launched the first ever 4G network in Kenya. The same year saw us revamp our corporate website which can now be accessed by the visually-impaired.


Oh, to be 15!

Safaricom announced a Ksh 32b profit. On 30th October, we launched a revamped website that features widgets- a quick and easy way of self-service - and retained accessibility for the visually impaired.