This is an initiative by Safaricom to actively engage in road safety issues. Safaricom and the Media Owners Association formed The National Road Safety Trust, in August 2012. Its Founding Trustees are Safaricom CEO Bob Collymore and the former Chairman of the Media Owners Association Mr. Kiprono Kittony. It is proposed that these Trustees will be representatives of public and private sector entities, with active engagement in road safety issues.
The Trust has designed a framework for a three year national road safety programme, which will address awareness creation, education, emergency response, research, advocacy and traffic policy reform.